Marketing has developed tremendously with the evolution of technology

Marketing has developed tremendously with the evolution of technology Marketing has developed tremendously with the evolution of technology. The internet, which is continuing to grow rapidly, is one of the most important technologies that have affected marketing. It has destroyed all boundaries such as time and distance. Manufacturers can now connect with customers without any constraints. Both Ryan and Jones (2011) and Brennan and Schafer (2010) discussed how mobility affects marketing and that it is much easier to advertise now that you can reach anyone, anytime, anywhere. Day and Bens (2005) stated that it also gave an opportunity for small regional companies to access bigger markets and compete internationally. The internet exposes customers to these various markets, which gives them the chance to choose from a wider range of products so they would find exactly what they are looking for. Another positive impact of technology on marketing is that it allows companies to store information about each customer in order to understand them more thorou ghly using past behavioural data. Getting feedback from customers has another important role in marketing. Knowing the weaknesses and strengths of their product would be extremely useful if they received feedback from customers instantly. If there were any deficiencies or traits in the product which customers were complaining about, the manufacturers could find solutions or enhance their product as soon as possible so it doesn't result in a loss in sales. On the other hand receiving positive feedback and knowing the strengths of their product lets them know what to focus on in manufacturing the next product or what to focus on in advertising for this product. Besides that, it is more convenient for consumers to do their shopping online now that online stores have no closing hours. Today, with the introduction of technology the way of marketing changes. The most important technology which change the way of doing marketing is internet. Now a day's internet is everywhere. Internet eliminates all the barriers of communicating with people and also eliminates distance boundaries. Now it's easy for companies to communicate with their customers without any limitations and barriers. According to Ryan and Jones (2011) and Brennan and Schafer (2010) Advertising has grown hugely with the advancement of innovation. The web, which is proceeding to develop quickly, is a standout amongst the most essential advances that have influenced promoting. It has devastated all limits, for example, time and separation. Producers would now be able to associate with clients with no imperatives. Both Ryan and Jones (2011) and Brennan and Schafer (2010) talked about how portability influences promoting and that it is significantly less demanding to publicize now that you can achieve anybody, whenever, anyplace. Day and Bens (2005) expressed that it additionally gave an open door for little local organizations to get to greater markets and contend universally. The web opens clients to these different markets, which allows them to browse a more extensive scope of items so they would discover precisely what they are searching for. Another positive effect of innovation on promoting is that it enables organizations to store data about every client keeping in mind the end goal to comprehend them all the more completely utilizing past behavioral information. Getting input from clients has another critical part in showcasing. Knowing the shortcomings and qualities of their item would be to a great degree helpful on the off chance that they got input from clients in a split second. On the off chance that there were any insufficiencies or qualities in the item which clients were whining about, the makers could discover arrangements or improve their item at the earliest opportunity so it doesn't bring about a misfortune in deals. Then again accepting positive criticism and knowing the qualities of their item tells them what to center around in assembling the following item or what to center around in publicizing for this item. Other than that, it is more helpful for customers to do their shopping on the web now that online stores have no end hours.